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What should your pipeline bring in?

Put in your leads, your conversion rate and your deal value, and see a simple sales forecast. Then see how much of it slow replies quietly shave off.

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Your own numbers and a straight-line forecast.

Run the numbers

Forecast your sales

Set your monthly leads, your conversion rate and your average deal value.

1
Leads
2
Conversion
3
Deal value
4
Result

How many leads a month?

New enquiries across every channel.

200 leads
10 leads2,000 leads
Understand the metric

How to calculate a simple sales forecast

A sales forecast is an estimate of the revenue your pipeline should produce over a period. The simplest version multiplies three of your own numbers: how many leads you get, the share you convert, and what an average deal is worth. This calculator builds that straight-line forecast so you can see the revenue your current pipeline implies, and how much of it slow lead response quietly shaves off.

What the forecast assumes

A straight-line forecast assumes a steady conversion rate and, crucially, that you actually reach every lead. Both are simplifications. Real conversion varies, and in practice some leads never convert because nobody answered them in time, so treat the figure as an upper bound to aim at.

How to read your result

Use the forecast to size the opportunity and to test scenarios: raise the conversion rate a few points and watch the annual figure move. That sensitivity is the useful part, because it shows which lever, more leads or better conversion, moves your number most.

Why response speed sits underneath it

The forecast quietly assumes every lead is worked. Each enquiry that goes cold from a slow reply is a deal the forecast counted that never happens. Reaching leads while they are still warm is how you close the gap between the projection and what actually lands.

How it is calculated

Annual forecast = monthly leads × conversion rate × average deal value × 12

  1. 1
    Set monthly leadsNew enquiries across every channel in a typical month.
  2. 2
    Apply your conversion rateThe realistic share of leads you close.
  3. 3
    Multiply by deal valueMultiply by the average value of one sale for monthly revenue, then by 12 for the year.
The build

The forecast you miss by replying slowly

The forecast assumes you answer

A straight-line forecast quietly assumes every lead gets reached. In reality, the ones that wait too long go cold, and your actual number lands below the forecast. See the gap with the [revenue leak calculator](/tools/revenue-leak-calculator).

Instant reply protects the forecast

An always-on front desk answers, qualifies and books every lead in seconds, so more of your forecast actually closes.

You own it

Built for your business and handed over.

Read next

Where this goes next

Revenue Leak Calculator →Read the blog →
Questions

Questions

Monthly leads times your conversion rate times your average deal value, then annualised. It is a simple straight-line forecast on your own numbers.
Because it assumes a steady conversion rate and that you reach every lead. Real pipelines vary, and slow replies mean some leads never convert at all, so treat it as an upper bound to aim at.
The forecast assumes you answer every lead. Each one that goes cold from a slow reply is a deal that never happens, so your actual result comes in under the forecast. Faster replies close the gap.
Reach every lead while they are still warm. Answering instantly, on every channel, converts more of the leads the forecast assumes, which is how you turn the projection into real revenue.

Bring one workflow. See it run.

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